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Previous 2002 Speaking Events:

Seybold Seminars 2002

Conference: September 9- 12, 2002
San Francisco, California
Speaking Topic: Web Design Principles
Dates: September 9, 2002, Monday 1:30pm 5:00pm

Description:
This tutorial will explore and analyze the fundamentals of designing for the web in terms of design and communication factors such as composition, typography, color, style, visual hierarchy, navigation, information architecture, user interface, usability, accessibility, and internet branding.

Syllabus:

  • gain a critical eye for evaluating web site design
  • understand effective use of graphics, color, typography and composition
  • learn to build accessible web sites
  • develop content through information architecture
  • learn the methods involved with designing effective and easy-to-navigate site
  • incorporate brand strategies in creating a successful web presence
Who should attend?
This tutorial will be of interest to designers, content developers, production artists, producers, marketing managers and anyone who is involved in the planning or design of web sites and interactive media. Intermediate to advance session level.

Seybold Seminars New York 2002

Conference: February 19- 22, 2002
Exhibits: February 20- 22, 2002
Jacob Javits Center, New York, NY
Speaking Topic: Web Design Principles
Dates: February 19, 2002, Tuesday 8:30am 12:00pm

Description:
This tutorial will explore and analyze the fundamentals of designing for the web in terms of design and communication factors such as composition, typography, color, style, visual hierarchy, navigation, information architecture, user interface, usability, accessibility, and internet branding.

Syllabus:

  • gain a critical eye for evaluating web site design
  • understand effective use of graphics, color, typography and composition
  • learn to build accessible web sites
  • develop content through information architecture
  • learn the methods involved with designing effective and easy-to-navigate site
  • incorporate brand strategies in creating a successful web presence
Who should attend?
This tutorial will be of interest to designers, content developers, production artists, producers, marketing managers and anyone who is involved in the planning or design of web sites and interactive media. Intermediate to advance session level.

Seybold New York 2002

Session #2
Speaking Topic: Designing Web Sites for Use: Tactics for User-Centered Design Dianne McKenzie

Dates: February 19, 2002, Tuesday 1:00pm 4:30pm

Description:
Designing Web Sites for Use: Tactics for User-Centered Design

Usability is increasingly being recognized as the most important issue in the design of Web sites. The usability issues are a complex process that includes not only the layout and organization of web pages, but the supporting technology along with a deep understanding of the Users needs.

Web sites can be made easy to use through a design process that emphasizes careful task analysis, user testing, and adherence to well-crafted style guidelines.

Syllabus:

  • understand user goals, needs, and abilities
  • understand how to design for the user's experience
  • create web sites to be self-evident, obvious and self-explanatory
  • determine relevancy to users
  • develop a usability testing methodology
  • determine solutions based on usability test results
Who should attend:
Web-site designers, graphic designers, usability professionals, or people moving into interface and interaction design jobs will find this course extremely helpful. Intermediate to advance session level.

"...This past February I attended your "Tactics for User-Centered Design" seminar at SeyboldNY. The printed version of the outline has been a very valuable resource for me..."
-John Leonard

I am very impressed with the course you taught, Designing Web Sites for Use: Tactics for User-Centered Design. I am even more impressed with the handouts and the corresponding web site that I have shared with my colleagues who could not attend your session. You have provided an excellent resource. Thanks for sharing your knowledge!..."
-Mike Mattson