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HOW Design Conference
Thriving in the Design Age - June 10-13, 2001

A shiny new era of unprecedented opportunity for graphic designers. Think about it. There are more design jobs than ever before, more demand for good design, and more signals that corporate clients are finally starting to get it. Come to the 2001 HOW Design Conference and find out how to thrive in the burgeoning design economy. How to move your career forward. Get juicier projects. Master the newest Web design tools. And train your brain to be more creative under pressure. All in the city that's leading the design revolution.

Speaking Topic: Web Design Process: The Collaboration of Art, Technology & Strategy
Date: June 12, 2001, 4:10PM - 5:10PM
Speaker: Dianne McKenzie

Description
:Web site development is a matrix of content, design, and business strategy intertwined around technology. This session covers a comprehensive overview of the technical, visual, and information design process and methodologies that are part of the creation of a coherent web presence. Web designers, production artists, producers, and engineers need to know as much as possible about the intertwined disciplines of publishing on the web, in order to use the medium appropriately. While development strategies vary, this session will provide a proven process to design for effective user experience.
Prerequisites: None.

Speaking Topic: Designing Web Sites for Use: Tactics for User-Centered Design
Date: June 11, 2001, 4:10PM - 5:10PM
Speaker: Dianne McKenzie

Description:
Usability is increasingly being recognized as the most important issue in the design of Web sites. Usability issues are a complex process that include the layout and organization of content, combined with a deep understanding of the Users needs. Web sites can be made easy to use through a design process that emphasizes careful task analysis, user-testing, and adherence to well-crafted style guidelines.
In this session attendees will learn

  • How to design web sites for use through basic usability principles.
  • How to understand the needs of the user.
  • How to conduct a usability test.
Location: San Francisco Hilton Towers, San Francisco, CA
Dates: Conference: June 10-13, 2001
For more Information:
http://www.howconference.com/

Internet World Chicago 2001

Conference: July 9-12, 2001
Exhibits July 10-12, 2001
McCormick Place, Chicago, Illinois
The Best Internet Conference in the World is Now the Best Deal in the Midwest!

Whether your business is exclusively Internet-based or you're one of the Midwest's many traditional brick and mortar companies who are moving critical operations online, Internet World Chicago 2001 is where you'll learn how to expand your Internet capabilities and make your business more competitive. This year, the event is moving to McCormick Place with everything new on the Net.

For more Information:
http://www.internetworld.com/events/chicago2001

Speaking Topic: Web Design Process: The Collaboration of Art, Technology & Strategy
Date: July 10, 2001, Tuesday 4:15PM - 5:30PM
Speaker: Dianne McKenzie
Description:
Web site development is a matrix of content, design, and business strategy intertwined around technology. This session covers a comprehensive overview of the technical, visual, and information design process and methodologies that are part of the creation of a coherent web presence. Web designers, production artists, producers, and engineers need to know as much as possible about the intertwined disciplines of publishing on the web, in order to use the medium appropriately. While development strategies vary, this session will provide a proven process to design for effective user experience.

Seybold Seminars 2001

Conference: September 24-27, 2001
Exhibits September 25-27, 2001
Moscone Center, San Francisco, CA

Session #1
Speaking Topic: Web Design Principles
Dates: September 26, 2001, Wednesday 8:30am 12:00pm

Description:
This tutorial will explore and analyze the fundamentals of designing for the web in terms of design and communication factors such as composition, typography, color, style, visual hierarchy, navigation, information architecture, user interface, usability, accessibility, and internet branding.

Syllabus:

  • gain a critical eye for evaluating web site design
  • understand effective use of graphics, color, typography and composition
  • learn to build accessible web sites
  • develop content through information architecture
  • learn the methods involved with designing effective and easy-to-navigate site
  • incorporate brand strategies in creating a successful web presence
Who should attend?
This tutorial will be of interest to designers, content developers, production artists, producers, marketing managers and anyone who is involved in the planning or design of web sites and interactive media. Intermediate to advance session level.

Seybold Seminars 2001

Session #2
Speaking Topic: Designing Web Sites for Use: Tactics for User-Centered Design
Speaker: Dianne McKenzie
Dates: September 28, 2001 Friday 8:30am 12:00pm

Description:
Designing Web Sites for Use: Tactics for User-Centered Design

Usability is increasingly being recognized as the most important issue in the design of Web sites. The usability issues are a complex process that includes not only the layout and organization of web pages, but the supporting technology along with a deep understanding of the Users needs.

Web sites can be made easy to use through a design process that emphasizes careful task analysis, user testing, and adherence to well-crafted style guidelines.

Syllabus:

  • understand user goals, needs, and abilities
  • understand how to design for the users experience
  • create web sites to be self-evident, obvious and self-explanatory
  • determine relevancy to users
  • develop a usability testing methodology
  • determine solutions based on usability test results
Who should attend:
Web-site designers, graphic designers, usability professionals, or people moving into interface and interaction design jobs will find this course extremely helpful. Intermediate to advance session level.

Adim2001: A Digital Odyssey

April 2-6, 2001 - Monterey, California

You are invited to the ultimate in art directors' workshops, ADIM2001: A Digital Odyssey, hosted by the zany Russell Preston Brown, creative director at Adobe Systems. Dive into Monterey Bay and four days of creative madness, where Russell will be joined by design luminaries including Nigel Holmes, Adam Pratt. Trish Meyer, Michael Ninness, Sandee Cohen, Dianne McKenzie. Stay ahead of the curve by learning the latest tricks of Photoshop, LiveMotion, GoLive, InDesign, Illustrator and After Effects from Adobe masters.
Classes in:

  • Photoshop 6.0
  • ImageReady 3.0
  • Illustrator 9.0
  • SVG
  • LiveMotion
  • GoLive 5.0
  • InDesign 1.5
  • After Effects 5.0
  • Preview Premier 6.0
Adobe sponsored training event. For more Information:
http://www.russellbrown.com/adim2001/adim.html

Santa Cruz Technology Symposium and Exhibition

February 21, 2001 
8am – 8pm

Re-think work – how you work, what you do, where you work, how you succeed – at the premier technology event on the CyberCoast, the Second-annual Santa Cruz Technology Exhibition and Symposium, Wednesday, February 21, 2001.

We're showcasing innovative products, the hottest employers, the go-to vendors, and the latest business intelligence at the Cocoanut Grove and the West Coast Santa Cruz Hotel for:

  • Business Decision-Makers
  • Technology Workers
  • Technologists
The Santa Cruz Area Chamber of Commerce and the Santa Cruz Technology Alliance (SCTA) share a common goal: To sustain and enhance the economic vitality of our community. The Santa Cruz Technology Symposium and Exhibition will meet this goal by
  • Providing information about technology and its impact on businesses and workers critical to good decision making.
  • Facilitating the selection and adoption of competitive technologies by regional businesses.
  • Connecting technology workers with local technology companies.
  • Enhancing the CyberCoast's reputation as a technology community.
  • Providing businesses with a connection to potential customers.
For more Information:http://www.sctsx.org

Speaking Topic: Web Design Basics
Speaker: Dianne McKenzie
Prerequisites: None. Location: West Coast Santa Cruz Hotel , Santa Cruz,CA

"...Your presentation at the Tech Symposium in Santa Cruz was GREAT..." -Doug Greene

"..Thank you for your time, energy and willingness to share your expertise..." -Bryan Mason

"...THANKS for helping make ADIM2001 a huge success! Classes would not have run as smoothly as they did if you were not running around in the background answering questions. The attendees really appreciated the one-on-one help they got from you..." -Lisa Trail, Adobe Systems